Shatush Style


The Shatush is a non invasive dyeing technique that recreates the children natural light hair colour occurring after being in the sun for a long period. Using the Shatush technique we get a balanced effect of colour that becomes lighter and lighter as it gets to the end of the hair, differing from streaks because in the latter ones the dye is applied on the hair from roots to the ends.

The word Shatush comes from the Persian language and it means “the kings’ pleasure”, it is also the name of a scarf, not for sale anymore, woven with the thinner and most hidden hair of the Tibetan antelope.

This thin hair was so difficult to work with that only the most skilful Kashmir weaver could use it. Shatush scarves, known for their lightness, became one last century’s most wanted items, so the antelopes were hunted to the point of almost extinction.

Frequently Asked Questions

Can I dye my hair with the Shatush technique even if it is already been dyed?

Of course it is possible to use the Shatush technique on dyed hair, getting the favourite shade, in fact Shatush is particularly effective on light hair, a great choice to conceal white hair  and it can be also combined with a henna treatment.

I usually have streaks done, can I switch to Shatush?

The advantages of Shatush compared to streaks is that there is no noticeable contrast between the treated hair and the roots being the shading affect so gradual, more balanced and natural looking. The roots colour will enhance and improve the Shatush effect.

How long does the Shatush colour last?

You should repeat the Shatush dyeing treatment every 2/3 months, it depends on the length of the hair that has been dyed, the shorter the length, the less frequent the need for a treatment. Compared to a hairstreak treatment it is easier to be looked after.

Is it true that the Shatush is only applied on the hair ends?

Absolutely not! Shatush lightens your hair in a very balanced way, it is more emphasised on the ends but it is also present, even if in a subtle way, on the roots. The effect is gradual, there is no sharp contrast between roots and ends. If the lightening effect was applied on the ends only the natural effect of Shatush would be lost. I always say that you can see this effect if you tie long hair lighten on the ends only, watching it at the back or at the front you will notice a great difference in colour.

Can Shatush damage my hair? Is it possible to DIY it?

Lightening products are used for the Shatush dyeing treatment and it is best performed by professional hairdressers who choose carefully the right products. That is why we highly discourage our customers to perform a DIY Shatush. We frequently see hair which has been ruined by an unconsidered use of professional products.

What should I do to maintain a bright Shatush shade?

You should ask your hairdresser for advice on which products you’d better use at home. I personally advise against products with silicone and sulphates because unlike what it may seem in the short term, they do damage your hair. I recommend my customers a henna treatment in between Shatush treatments in order to revive the old Shatush and restore body and shine to the natural hair colour.

Is a Shatush treatment very expensive?

The cost of a Shatush treatment is within the standard of a regular professional hair dyeing treatment. Compared to a hairstreak treatment it is less expensive because, despite being in the same price range, the Shatush requires less frequent interventions, as well as being far less invasive and stressful on your hair.

What is the Shatush Hula hoop technique?

The new technique named Hula Hoop meets and enhances the concept of Shatush that is the look for  natural and harmonious hair. The hair is no longer backcombed, but the application follows the anatomical circumference shape, giving an even more natural look that is typical of Shatush and this technique emphasize even more  the different shades in the natural movement of the haircut.

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